FOR IMMEDIATE RELEASE
February 25, 2022
The Soirée, a regional food and art festival, will once again electrify the streets of downtown Anderson April 29-30, 2022. This community-led festival, hosted by the City of Anderson, will provide a free, entertaining two-day cultural experience attracting visitors from near and far.
The Soirée was a signature community festival in downtown Anderson from 1987-2009. During that time, the Soirée distinguished itself as one of the first, and finest, arts festivals in our region. The Soirée will continue the same standard of excellence on Friday afternoon, April 29th and all-day Saturday, April 30th with a focus on performing, visual, and culinary arts.
A family-friendly event, the Soirée will feature a designated area for children’s games and activities. Downtown restaurants and food trucks will bring culinary delights and visitors can enjoy live performances with multiple stages starring local and regional talent. More than 50 artists will present their work through a partnership with the Anderson Arts Center.
Organizers announced this week that the presenting sponsor will be Upcountry Fiber and the media sponsor will be WYFF-4.
Other sponsors confirmed to date include Legacy Sponsors Anderson County, AnMed Health, Anderson University, Duke Energy, and Piedmont Natural Gas along with The People’s Bank, McCoy Wright, Grainger Nissan, TriCounty Technical College, State Farm Ron Haskell, Sullivan-King Mortuary, Clever Techs, and Papa Bear Car Wash.
For more information on sponsorships or volunteer opportunities, contact:
Caroline Gaddis at firstname.lastname@example.org
About the presenting sponsor, Upcountry Fiber:
“Blue Ridge Electric Cooperative (BREC) and West Carolina Rural Telephone Cooperative (WCTEL) partnered to create Upcountry Fiber, an internet service provider. “The digital divide is a community-wide problem that both WCTEL and Blue Ridge are solving together,” said Jim Lovinggood, Chief Executive Officer, BREC. Upcountry Fiber offers high-speed internet to households and businesses in and around BREC’s service area. “This partnership creates a game-changing opportunity for Blue Ridge Electric members,” said Jeff Wilson, Chief Executive Officer, WCTEL. Fiber-optic broadband is the fastest, most reliable network available anywhere, and Upcountry Fiber is proud to help bridge the “digital divide” where little to no access exists.”
About the media sponsor, WYFF-4:
WYFF 4 is Hearst Television’s NBC affiliate station in the Greenville-Spartanburg-Anderson-Asheville market. WYFF News 4 is the leader in Live. Local. Breaking News. and weather, available on-air, online and on the WYFF 4 app. Former WYFF 4 Chief Meteorologist John Cessarich was a staple every year at the Anderson Soiree, highlighting the people, food, and entertainment that made it a must-attend event for families throughout the area.
“WYFF 4 has a long history with the Anderson Soiree, and we are thrilled to see it return,” said WYFF 4 President and General Manager John Humphries. “The Soiree has always been a marquee event in the Upstate and beloved by so many of our viewers. We look forward to once again showcase on WYFF 4 all the best food, music, and art that Anderson has to offer.”